About Axial Search

Your dedicated
AI recruitment partner

Axial Search is a specialist executive search firm, built for a single kind of hire: the leaders who carry organizations through AI transformation.

What we believe

Technology doesn’t transform companies. People do.

Explore our expertise

AI’s potential is undeniable. Yet many organizations are struggling to capture the value. The truth is that most transformations do not fail on technology; they fail when companies get the people part wrong.

Getting it right takes leaders who can cut through the hype, set direction and deliver solutions. Finding and assessing those people is a discipline of its own.

We help organizations build a talent strategy around their transformation agenda, then find the people who make it happen.

Our framework

How we think about AI leadership

Built from conversations with hundreds of AI transformation leaders and analysis of 100,000+ AI roles. Our Three-Lens Leader framework translates your specific transformation agenda into a tailored profile of the leader who can deliver it.

Explore the framework

Chief AI Officer

Financial services
Strategic JudgmentTechnical AcumenChange Leadership
Our values

How we operate

Curiosity

Ask good questions, learn from every situation.

Data

Every decision grounded in evidence.

Simplicity

Banish complexity, be easy to work with.

AI-first

Automate without losing the human touch.

Company leadership

Meet the founder

Sam Chappell, founder of Axial Search, an AI executive search firm.
Sam Chappell
Founder & CEO

Sam has spent more than a decade building and leading successful executive search, recruitment and consulting organizations. He has delivered transformation across global operations, gaining first-hand experience of deploying AI solutions and delivering sustained change. He founded Axial Search to bring that experience to a single problem: helping organizations find the people who turn AI’s potential into lasting business value.

13+ years
in executive search
1,000+
clients supported
2,000+
candidates placed
Testimonials

Recommendations from clients and candidates

We had a senior role that was challenging to fill, and I was skeptical anyone could deliver quickly. I was extremely impressed — we hired an outstanding team member we never would have found otherwise… We keep coming back, and I’ve recommended them to colleagues.

DirectorHarvard University

Most recruiters pushed me toward roles that weren’t right. Sam took a systematic approach to what I actually needed, stayed in close contact, and treated me as a partner in the process — and helped me find a role that’s a great fit.

Global Business PartnerJohnson Matthey
START A SEARCH

Turn AI ambition into lasting business value

Whether you're hiring your first AI leader or scaling enterprise transformation capability, we help you define, assess and recruit the people who make it stick.